Also known as Architectural Rendering and Architectural Illustration; “it is the art of creating two-dimensional images or animations showing the attributes of a proposed architectural design.” At Konarch we like to think of it simply as visual communication through 3D.
What is its best? That is were our expertise comes in; we have found through years of working on single dwellings to office blocks, not every project requires the same level of detail or realism. Understanding the end purpose of a 3D visual dictates the level of production, for instance, the presentation of an initial concept if shown as realistic 3D can create a negative reaction from a client, planner or the general public as the
realism gives the impression of finality to the design, ‘this is it’, though the intention was to provoke discussion and ideas. So, presenting the design with less detail and conceptual style of finish tells viewers it is concept, work in progress.
Presenting architecture has many tenets, one of note is materials and finishes; a powerful benefit with architectural visualisation is creating the exact same image but with different finishes, enabling accurate comparisons to be made as Konarch’s use of real world lighting systems gives confidence to final decisions.